Growth hacking is a term coined by Sean Ellis in 2010. It refers to a skill set somewhere in between marketer and engineer; someone capable of creatively envisioning ways to grow a business, but also with enough technical know-how to make it happen – or worst case, know what is possible and what is impossible and outsourcing the former.
So if a growth hacker is someone who can see opportunities and exploits them for growth purposes (leads, sales, revenue, etc.), then a good growth hack is a technique, method, or process for creating this growth.
Interested in how we can help with your Growth Hack? Drop us a line and we will be glad to discuss how to grow your business.